Our discussion during Wednesday's class of Ann Cvetkovich's "Public Feelings", and her ideas about reparative reading, reminded me of Henry Jenkins's work on fan fiction. He sort of says that Marxists and others would say that sitting around watching a lot of star trek and journalling about it is just passive consumption, but that's not true, because "writing back" to imposed narratives totally changes up the power dynamic and in fact is a form of "productive consumption". I don't think he uses the word utopian? but he might as well.
INTERACTIVE AUDIENCES? THE 'COLLECTIVE INTELLIGENCE' OF MEDIA FANS
"Creative activity, [Pierre Levy] suggests, will shift from the production of texts
or the regulation of meanings towards the development of a dynamic environment,
'a collective event that implies the recipients, transforms interpreters
into actors, enables interpretation to enter the loop with collective
action.'(29) Room for participation and improvisation are being built
into new media franchises. Kurt Lancaster, for example, has examined
how commercial works (including computer, role playing and card games)
surrounding the cult science fiction series, Babylon 5, facilitate
a diverse range of fan performances, allowing fans to immerse themselves
in the fantasy universe.(30) The producers of the teen melodrama, Dawson's
Creek, hired a team of writers to produce a website modeled on the
protagonist's laptop and including e-mail correspondence, personal journals,
and class essays, updated weekly in response to and in anticipation
of the aired episodes. As the site developed, fans were offered opportunities
to correspond in character with Dawson and his friends and thus be incorporated
into the commercial text. Cult works were once discovered, now they
are being consciously produced, designed to provoke fan interactions.
The producers of Xena, for example, were fully aware that some
fans wanted to read Xena and Gabrielle as lesbian lovers and thus began
to consciously weave 'subtext' into the episodes. As Levy explains,
'The recipients of the open work are invited to fill in the blanks,
choose among possible meanings, confront the divergences among their
interpretations.'(31)" Henry Jenkins
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